Wei Ding, Ph.D., is a senior digital product strategist and program manager with more than 30 years of experience in user experience design, omnichannel communications, and consumer online behavior. She is currently leading the digital product team at the U.S. Consumer Financial Protection Bureau (CFPB), overseeing the ideation, design, and development of all consumer-facing digital products. Dr. Ding has a Ph.D. in Information Science from the University of Maryland and a B.S. and M.S. from Peking (Beijing) University. She has published a number of research papers and articles and is a frequent speaker at professional conferences and industry forums.