Tracy Fullerton
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Tracy Fullerton is an experimental game designer, professor and founding director (emeritus) of the USC Games program at the University of Southern California. Her research center, the USC Game Innovation Lab, has produced a number of influential independent games, including Cloud, flOw, Darfur is Dying, and The Night Journey, with media artist Bill Viola. She is the designer and director of Walden, game, an adaptation of Henry David Thoreau’s experiment at Walden Pond, which was named “Game of the Year” at Games for Change 2017 and “Developer’s Choice” at IndieCade 2017. Tracy is also the author of “Game Design Workshop: A Playcentric Approach to Creating Innovative Games,” a foundational design textbook in use at game programs worldwide, and holder of the Electronic Arts Endowed Chair in Interactive Entertainment. Other recent projects include Collegeology, a suite of college preparation games funded by the Department of Education, the Gilbert Foundation and the Gates Foundation and Reality Ends Here, an award-winning alternate reality game. Prior to joining USC, she was president and founder of the interactive television game developer, Spiderdance, Inc. Spiderdance’s games included NBC’s Weakest Link, MTV’s webRIOT, The WB’s No Boundaries, History Channel’s History IQ, Sony Game Show Network’s Inquizition and TBS’s Cyber Bond. Before starting Spiderdance, Tracy was a founding member of the New York design firm R/GA Interactive, Creative Director at the interactive film studio Interfilm and a designer at 3D graphics pioneer Robert Abel’s early interactive company Synapse. Tracy’s work has received numerous honors including an Emmy nomination for interactive television, Indiecade’s “Sublime Experience,” “Impact,” and “Trailblazer” awards, Games for Change “Game Changer” award, and the Game Developers Choice “Ambassador” Award. In September 2016, she was named the People’s Choice for most inspiring LA Woman in Los Angeles Magazine.